Jay Horley
Chief Operating OfficerJay runs day-to-day operations across both studios: coach development, client experience and the systems that keep coaching standards the same in Singapore and Hong Kong.
Every ATP coach is hired, trained and reviewed against one standard. Results are measured, and every client has a quarterly strategy meeting with their coach.
The coaching system was built by Pete Fisher, founder of ATP.
Coaching clients include Byron Mann, Jason Tobin.
Featured in Expat Living, Best in Singapore, The Beat Asia
Every coach holds a recognised personal training certification (NASM, ACE, NSCA-CSCS or ACSM) or an exercise science degree.
Every coach completes ATP's apprenticeship, run by Jeremy Meyer: our D.N.A. method, programme design, nutrition coaching and client management. For the first 12 months, Pete, Jay or Jeremy mentors them directly.
Coaches recertify every year and train internally every quarter. Each coach also specialises in at least one area, such as postnatal recovery, menopause, injury rehabilitation, diabetes management or longevity.
Progress is measured with scale weight and skinfold calipers. Every client has a quarterly strategy meeting with their coach to review the numbers and set the next 12 weeks.
Founder and CEO
Pete founded ATP in 2018. Before that he played professional rugby for Exeter Chiefs and the Cornish All Blacks, went back to Exeter Chiefs as a strength and conditioning intern, and became a General Manager at Ultimate Performance.
He built ATP so that people with demanding careers and families can get results and keep them. Coaching quality, qualifications and data are held to a high standard. The programme is planned around the client's working week.
Pete wrote the hiring, apprenticeship and education system every ATP coach goes through.
The people who run the coaching system day to day.
Jay runs day-to-day operations across both studios: coach development, client experience and the systems that keep coaching standards the same in Singapore and Hong Kong.
Jeremy runs coach education at ATP: the apprenticeship programme and ongoing professional development. Every ATP coach goes through his onboarding before they take on a client.
Body fat 31% to 16.5% in 19 weeks
"We were going through the progress every week, which really helped me see the progress."
Deep
Read the storyFitter, stronger and lighter in 12 weeks
"I'm fitter, stronger and lighter than I have been for years, and I feel this outcome is sustainable."
Damian Jacobs
Read the story6.1kg of lean mass gained, 7.1kg of fat lost
"Fitness is one of the biggest investments you can make for your life."
William
Read the storyBody fat 19% to 13% in six months
"Within six months of training, I think it's a remarkable journey for me."
Tal
Read the storyThe coaches at ATP Singapore.
A hybrid athlete who lives where strength meets endurance. JQ races Hyrox and Spartan, and loves building training that pairs heavy lifting with serious running. He's at his best coaching people back from injury and building progress that lasts, not progress that burns out.
"I started training with JQ in July at around 86kg and have since reduced to 76kg. His approach is structured yet practical, helping me build sustainable habits and clarity about what to eat, not just how to train."
Muhammad Fazlan, Google review
The coach who sees the details others miss. Celine builds structured training around your real life, watches every rep, and knows exactly when you're ready to push further. Clients come to her for a transformation and end up with habits that hold for good.
"I've lost 8kg and reduced my body fat from 28% to 15%, but what matters most is how much stronger, sharper, and more grounded I feel in my everyday life."
Kayden, Google review
Foundations first. Jasper perfects your technique before he adds the load, and always explains the why behind every exercise. Patient with beginners and smart around old injuries, he's at his best proving to people over 40 that their strongest years are still ahead.
"In 36 sessions (20 weeks), I lost 13kg all while feeling stronger, fitter, and injury-free. Jasper challenged me just enough to push past my limits without hurting myself, which is no small feat considering I'm over 40 and was out of shape when I started."
Pamela Tan, Google review
Proof that hard training and a good time aren't opposites. Chris brings deep knowledge of training and nutrition to sessions clients genuinely look forward to, and he loves teaching the why behind eating clean and training right. Big transformations, built on everyday habits.
"I've built up my strength, flexibility and endurance significantly under his guidance and have benefited much from his advice. I've also lost 10kg since I started my journey. All thanks to Chris for his great knowledge on eating clean and training right."
Felicia Soh, Google review
The coach clients call their biggest supporter. Toni pairs deep training knowledge with an instinct for mindset, knowing exactly what to say on the days motivation dips. He keeps nutrition practical for real life, birthdays and all, and treats every transformation as mental as much as physical.
"I've been training with Coach Toni for 2.5 months and have already reduced over 10% body fat, something I never thought I'd achieve so quickly. This journey has truly been a game-changer and has been one of the best choices I've made for my health and fitness."
Sein Jo, Google review
A sit-down chat at our CBD studio with a senior coach. We look at your goals, your schedule and what has worked before, then recommend a coach.